Welcome to What is Up
“The Rise of Pakistan’s Creative Youth: Redefining the Future”
From Marketing and Tech founders to visual storytellers — meet the new generation shaping Pakistan’s creative economy.
Read how Karachi’s young innovators are breaking barriers, building sustainable businesses, and giving Pakistan a global digital identity.
Featured Articles
About us
What Is UP Magazine is a youth-driven digital publication that highlights stories of culture, creativity, lifestyle, and social change from around the world. Our goal is to create a space where real voices, emerging talent, and progressive ideas are celebrated. From art and media to entrepreneurship and innovation, we focus on “what’s up” in today’s evolving world — inspiring readers to think, connect, and take action.
Our Services
Editorial & Content Services
Our editorial and content services celebrate youth voices and creativity. We feature in-depth stories on young changemakers, artists, and entrepreneurs, alongside regular columns exploring culture, lifestyle, and innovation. We welcome contributions from emerging writers and thought leaders, and bring stories to life through multimedia formats, including video documentaries, photo essays, and interactive narratives on global trends.
Brand & Collaboration Services
Our brand and collaboration services help you connect with Gen Z and Millennial audiences through meaningful partnerships. We offer sponsored content and native advertising aligned with your values, co-create campaigns with lifestyle, fashion, and tech brands, and provide product reviews, event coverage, and behind-the-scenes media exposure. Additionally, we collaborate with influencers and digital creators to amplify your stories and maximize reach.
Digital Media & Creative Studio
Our digital media and creative studio offers end-to-end content solutions, from professional photoshoots, video editing, and podcast production to social reels. We craft engaging social media campaigns, support startups and artists with graphic design and branding, and provide magazine advertising options including digital ad spaces, sponsored features, homepage takeovers, and newsletter promotions.
Community & Events
Our community and events platform fosters connection and learning for young innovators. We host workshops and talks on creativity, digital media, and entrepreneurship, organize panel discussions and live “What’s Up Sessions” with thought leaders, and curate networking events to connect emerging artists, brands, and innovators. We also celebrate talent through annual recognition programs like “What’s Up 30 Under 30” and “Youth Icons.”
Youth Empowerment & Social Impact
Our youth empowerment and social impact initiatives provide meaningful opportunities for young people. Through internship and mentorship programs, we offer hands-on experience in editorial, creative, and marketing fields. We drive social change with campaigns on mental health, sustainability, and diversity, collaborate with NGOs and social enterprises to showcase impact-driven projects, and support community journalism programs that empower student reporters to share local stories with a global audience.
Subscription & Membership Model
Advertising & Collaboration
Reach Pakistan’s Smart, Social, and Future-Ready Audience.
Advertise your brand on What Is Up Magazine — where thousands of young Pakistanis read, share, and act.
